🔗 Share this article

According to a recent study, around one in five young adults in the UK are turning to AI tools to design their vacations.

Age-Based Gap in Technology Adoption

While standard all-inclusive trips are still the most common choice, research indicates that 18% of millennials rely on AI tools like ChatGPT for trip ideas.

In contrast, under a small fraction of seniors mention AI as a method for vacation planning.

Across the board, a quarter of Britons still choose printed guides when planning their trips.

Growing Trust in AI Assistants

Researchers predict the adoption of artificial intelligence to grow rapidly in the upcoming period.

Nearly two in five of respondents indicated they would be confident to trust an AI assistant to arrange their holidays fully.

Post-Covid Travel Recovery

Research shared at a recent tourism conference indicated that the number of British people booking a holiday last year has practically reached pre-pandemic numbers.

Roughly eighty-seven percent of people surveyed booked a break in the UK or overseas recently.

An increasing proportion of respondents stated a vacation as the top non-essential purchase, ranking above recreation, devices, and other pastimes, particularly during economic uncertainty.

AI Adoption Doubles

A survey conducted in July showed that twice as many respondents are employing AI for holiday planning than the previous year.

Now, a small but growing share of participants stated they use AI for suggestions, rising from a smaller percentage in 2024.

Younger Travellers and Wellness

Data further found that millennials were most likely to consider a vacation as "vital for their mental health".

A significant the vast majority of younger adults expressed this view, versus the 80% across all ages average.

Environmental Commitments

Younger tourists were also double the chance to select a provider, accommodation, or place because of its sustainability efforts.

Approximately twenty percent of 25- to 34-year-olds considered environmental factors, against 10% overall.

Scepticism Around Green Assertions

Some leaders shared reservations about these claims.

Travellers aims to be more eco-friendly – but if it’s more expensive, they tend to hesitate about it.

However, the same executive added that younger holidaymakers "are significantly more responsible and mindful of wellbeing than when I was young".

Debate Regarding Tourism in Spain

Recent efforts by Spanish tourism authorities to alter the profile of tourists have led to criticism.

Spain is hoping to support extended visits and slower travel through a recently launched promotional effort.

The emphasis is shifting off typical sun-and-sand trips.

In essence their message, the goal is a new kind of visitor – they basically want affluent travellers.

The executive added that if a requirement for going on holiday is affluence, that is "absolutely disgraceful".

Demands for Regulation in Tourism

The issues with too many visitors in Spanish destinations and elsewhere were blamed on "illegal rentals" as opposed to big operators.

Experts highlighted calls for governments to clamp down on examples where Airbnb owners operate without a tourism licence, compliance documents, or tax payments.

If owners are found to lack the proper documentation and financial records, you get fined. Failure to comply leads to serious penalties. Every unlicensed properties will vanish quickly.

The message was evident: People should be accountable, follow the rules, and comply with regulations.